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Philadelphia Parks and Recreation announces a new Mummers Parade route at a press conference Friday, December 19th at 11 am in the City Hall courtyard.

 

Putting you in the media spotlight every day; that's what our clients expect and it's what we do best. We match our clients' news with today's hot topics, apply our creative magic and leverage our relationships with reporters, editors and producers to deliver the stories that matter most.

A Match Made on Venice Island

Ten years in the making, Venice Island is a City of Philadelphia project that blends environmental stewardship and community recreation.  It also represents a historic partnership between two Simon PR clients:  The Philadelphia Water Department (PWD) and Philadelphia Parks and Recreation.  Our comprehensive campaign for the ribbon cutting and inaugural events yielded 44 earned media results including a preview by Philadelphia Daily News staff writer Dan Geringer.  His story showcased PWD’s underground storage basin, the green infrastructure on site, and Parks and Rec’s state-of-the-art theater for the community.  “This will establish Manayunk as a destination,” said Jane Lipton, executive director of the Manayunk Development Corporation.  Read more.

Celebrating the Power of Water

As the Fairmount Water Works approaches its 200th anniversary in 2015, this National Historic Landmark sought to attract and engage new audiences with the first-ever FLOW Festival. An arts and science festival celebrating the Schuylkill River, FLOW showcased innovative and interactive installations presented by local artists. Hundreds of Philadelphians converged on the Water Works to enjoy this exciting new event.

As part of an aggressive media relations campaign, Simon PR secured a feature story in The Philadelphia Inquirer that profiled three of the festival artists and the Water Works director, and conveyed the mission of the festival as a glimpse into the future of the Water Works. Culture Reporter Stephan Salisbury’s story inspired piece communicated the enthusiasm everyone involved has for the potential of this hidden gem. Read more.

 

 

 

 

 

 

 

Simon Says...

Interesting Factoids

A recent PR News and Business Wire survey found that 72 percent of PR professionals use social media monitoring to listen to customers and prospects, 60 percent to find influencers and only 34 percent to listen in on competitive conversations.

 (November 13, 2014) Infographic: How Do PR Pros Use Social Listening Data?

 

 

 

 

 

 

 

 

 

From creating social media content to thought leadership campaigns for executives, Simon PR consistently delivers for Crossroads Hospice. The company’s brand promise is to ‘expect more.’ And more is what we can always expect--more big ideas and more fabulous, award-winning results.  They’re true partners—and they’re a blast to work with!

Michelle Taglialatela
President
Tag Strategies