The Simon PR "Inflexibles"

Simon says: Make a serious commitment to clients and to each other.

We will consistently:

1. Be avid news consumers, every day, with customer-focused intentionality. We pay attention to media and news that are important to our clients, and keep our clients "in the know." We notice where they go to get their news. We build effective relationships with appropriate news organizations. We inform our Simon PR colleagues, so that they, and we, can use the news, knowledge and networks for client and agency success.

2. Invest in understanding each client’s business and industry. We show interest, do research, ask questions, and pay attention to the answers. We understand the client’s current focus, and the plans for the future.

3. Pro-actively supply ideas and plans, as well as results. We give the best of ourselves and of Simon PR’s combined expertise. We listen, offer ideas, and make insightful recommendations.

4. Offer honest counsel and earn trust by doing so. We bring self-awareness and candor to conversations with clients and colleagues. We think about what’s appropriate, what’s in our scope to offer and suggest. If we need additional or other input, we say so, and go find it.

5. Take personal responsibility for what we have offered, what is promised, what is needed. We deliver. We formulate the plan, create the work product, meet the deadlines, and give status updates.

6. Keep everyone appropriately informed. We regularly report progress, results, and next steps, before clients or colleagues have to ask. We do this in a consistent, agreed-upon reporting format that works for that situation and that client.

7. Provide high-end, high quality products. We "kick it up a notch" compared to other agencies. We provide materials that are well-produced, work for the intended purpose, and are, within that framework --- simply gorgeous.

8. Treat everyone with consistently professional, simply good manners. We care. We act at all times with kindness, courtesy, and consideration of feelings.

9. Do all of the above the "Simon PR way": with distinction.

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