Simon Public Relations Group Named Public Relations Agency of Record by Shire Pharmaceuticals

Philadelphia-based Simon Public Relations Group, Inc., has signed on as the public relations agency of record for Shire Pharmaceuticals and its corporate communications operations in the greater Philadelphia area.

Based in the United Kingdom, Shire recently established its new U.S. headquarters in Wayne, PA. The Chester County location serves as the North American center for the Company's research and development, and U.S. commercial activities. Shire's campus in Owings Mills, MD is the company's primary manufacturing facility.

Simon represents a diverse and distinguished client roster, including a real estate investment trust, a major bank, hospitality and non-profit organizations, as well as several arts and culture organizations.

Shire Pharmaceuticals Group plc (Shire) is a global specialty pharmaceutical company with a strategic focus on meeting the needs of the specialist physician and currently focuses on developing projects and marketing products in the area of central nervous system (CNS), gastrointestinal (GI), and renal diseases. Shire has operations in the world's key pharmaceutical markets (US, Canada, UK, France, Italy, Spain and Germany) as well as a specialist drug delivery unit in the US. For further information on Shire, please visit the Company's website: www.shire.com.

Simon Public Relations Group, Inc., a Center City public relations and marketing communications consulting firm, was founded in 1990 by Lisa Simon. The award-winning agency offers a range of capabilities including media relations, special events, spokesperson campaigns, employee communications, and crisis management counseling. Simon Public Relations Group is located at 200 South Broad Street in Philadelphia. For information, call 215-545-4715 or visit www.simonpr.com.